

How did NIR get to where he is?
Nir Bashan spent a lot of time on skid row.
He wasn’t there for the shadow economy of drugs and prostitution and discounts on designer
knock offs. Instead, he found his formative years in a warehouse in the middle of skid row in
downtown Los Angeles. For what he found in this wearhouse changed his life forever.
This warehouse bristled with an energy unlike any he has ever experienced. It was a rehearsal
space for musicians from all over the world. Where else could a kid jam with the likes of
Fishbone and Rob Zombie? All of which Nir did his best to keep up with. Initially, Nir thought it
was the music that made the place so electric. He would spend the rest of his life learning
otherwise. It was not the music or art that made the place irresistible. It was the creativity. This
experience energized Nir and inspired him to devote the rest of his life to spreading creativity to
the four corners of the globe.
Today, Nir is a top business speaker leading innovation for high performing leaders and
individuals around the globe. As founder and CEO of The Creator MindsetĀ® LLC, he helps
organizations and leaders foster a culture of innovation with his groundbreaking creativity
keynote speeches that supercharge business models to improve profitability, increase sales,
and boost customer service. He speaks at conferences and events on the creative potential in
every single human being on earth. He is represented by 6 speaking bureaus and is
consistently ranked as a top innovation keynote speaker. As an invited guest, he regularly
speaks to some of the most beloved brands on earth such as Rolex and Porsche.
Happy clients include Microsoft, AT&T, NFL Network, jetBlue, Ingram Micro, Thermo Fisher
Scientific, The National Association of Realtors, Suzuki, Lincoln Financial Group, The
Association of Payment Professionals, Ace Hardware, Consilio, Texas and Georgia TSA, The
Mortgage Collaborative, The Ohio Municipal League, The International Association of Plastics
Distributors, EA Sports, HBCE, Home Stagers and ReDesign Alliance Association, Activision, B.
Braun, Cardinal Health, The Institute of Internal Auditors, and many, many more.
As a writer, his articles for Psychology Today regularly go viral eclipsing 100k downloads. He
has also written for Thrive Global, Forbes, CEO World, Corporate Board Member Magazine,
Porchlight and many more. He is the go-to source for creativity for many national publications
and has been interviewed for top radio shows and podcasts, including The Marketing Book
Podcast and NPR News, NBC News and others.
Nir is the author of The Creator Mindset: 92 Tools to Unlock the Secrets to Innovation, Growth,
and Sustainability (published by McGraw Hill, August 4, 2020, 6x9, 240 pages), which which
was selected by Porchlight to be on the short list of their prestigious best business of the year
list. That book continues to have impact on the business community and in June 2024, was
named one of the best 100 books on innovation by Blinkist. Nir collaborated with his former
publisher McGraw Hill on a hugely popular video series called Coffee Hour, where he
interviewed other thought leaders. Through this series, he worked hard to promote the books of
many top business thought leaders as well as his book and unique approach to creative
problem solving.
He lives in Orlando, Florida, with his family and two Bernedoodle dogs that are named Pee
Paws (don't ask) and Waylon Jennings who is 107 pounds of pure love. He is also a lifelong
supporter of West Ham United, although he could have followed the herd and been a fan of Man
City or Arsenal like everyone else, but how creative would that have been?